Author Topic: BEER - Scots Brew "Special Brew" for Royal Wedding  (Read 3058 times)


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BEER - Scots Brew "Special Brew" for Royal Wedding
« on: April 22, 2011, 05:13:48 PM »    See article with photos at the link!

Leave it to the Scots!  ;D

Brewery Pokes Fun at Wedding Hype with Viagra-Laced Beer

Scotland-based BrewDog Brewery is tired of companies jumping on the Royal Wedding bandwagon with commemorative products. In what might be the best marketing stunt involving the royal wedding, the brewery has announced they are brewing a commemorative beer laced with Viagra.

Named “Royal Virility Performance”, BrewDog says the beer is laced with Viagra, chocolate, “honey goat weed” and a
“healthy dose of sarcasm.”  “With this beer we want to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries” the company wrote on its web site. “The Royal Virility Performance is the perfect antidote to all the hype. A beer should be brewed with a purpose, not just because some toffs are getting married” the post continues.

Last month, England’s Castle Rock Brewery brewed 70,000 bottles of a commemorative “Kiss Me Kate” pale ale. Other English Brewers like Adams Southwold and Greene King are among the British brewers who have looked to cash in on the wedding hype, creating a Royal Wedding Ale and Celebration Ale respectively.
It’s exactly that type of wedding-linked beer promotion that got a rise out of the guys at BrewDog.

Products marketed according to an event rather than their flavour is an example of what’s wrong with the (brewing) industry”, the company wrote. “There is more to brewing and tasting beer than putting a royal wedding label on it, so we’re showing everyone just how ludicrous it is.”

This isn’t the first time BrewDog has created a stir. The brewery is known for getting attention for its specialty brews, such as their continued quest to produce the world’s strongest beer. They once brewed a limited batch of beer - 11 bottles - wrapped them in taxidermied animals and sold them for $750 - $1000 a bottle.
You need to create buzz to sell craft beer and there is little doubt that BrewDog knows how to get themselves attention. So what about “Royal Virility Performance?” It’s generating a tremendous amount of buzz on the Internet. But will it rise to the occasion? For the many folks online looking to get their hands of his beer, the hype is premature. It’s illegal to dispense Viagra in the U.K. without a prescription.

That's a point a Viagra's manufacturer reiterated. "Viagra is a prescription-only medicine in the United Kingdom and
throughout the EU," a Pfizer (PFE 19.79 -0.60 (-2.94%)) spokesman said and as with all prescription medicines, Viagra should not be taken without first seeking the advice of a healthcare professional.

You can still sign-up at to order a bottle of “Royal Virility Performance.” It's selling for ten pounds and the company says they are limiting the batch to 1,000 bottles. Twenty percent of all sales will be donated to Centrepoint, a favorite charity of Prince William. So while BrewDog might not be able to provide Prince William an assist on his wedding night, the company has once again raised its marketing profile.

James Watt, co-founder and the self-proclaimed “Head of Stuff” at BrewDog, wrote that “As the (Royal Virility Performance) bottle says, this is about consummation, not commemoration.” It might not be the kind of consummation Watt originally had in mind, but BrewDog has certainly consummated another well-executed publicity stunt.

Parker Thomson

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Re: BEER - Scots Brew "Special Brew" for Royal Wedding
« Reply #1 on: April 29, 2011, 01:43:10 PM »
I did not watch the entire Royal Wedding, but I saw some of it while I mad breakfast.  I have to admit in the 1/w hour or so, I thought I would see maybe one or two gents in kilts.  Maybe the Blackwatch guard or something.  I didn't even see one- guess the English don't care if Scotland succeeds.  :o

Sis Thompson's oldest

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Re: BEER - Scots Brew "Special Brew" for Royal Wedding
« Reply #2 on: April 30, 2011, 09:51:45 AM »
............ guess the English don't care if Scotland succeeds.  :o

If they're not paying attention.............all the better to sneak up on em, I say.  ;)
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Thomas B. Thompson

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Re: BEER - Scots Brew "Special Brew" for Royal Wedding
« Reply #3 on: May 01, 2011, 03:08:31 AM »

John ThomsonHollingsworth

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Re: BEER - Scots Brew "Special Brew" for Royal Wedding
« Reply #4 on: May 01, 2011, 12:18:05 PM »
Mary and I TIVOed the wedding on two channels ABC fro the USA commercial version and BBC America fro the GB version.
We watched much of the BBC version on Saturday while doing chores etc. It was nice no commercials or someone telling us in detail what we can see and hear ourselves.
I did notice a few Scottish flags waving in the crowd.
Now that you mention it no Kilts were visible
Worse yet no pipes.
Had to sip some The Glenlivet single malt to stay in character.


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Re: BEER - Scots Brew "Special Brew" for Royal Wedding
« Reply #5 on: May 05, 2011, 09:47:49 PM »
Well it kind of ticks me off everytime I see Charles in a kilt  >:(